Intilio: B2B Construction SaaS
Transforming a chaotic internal tool into a commercial-ready construction project management platform.
ROLE
Senior Product
Designer
COMPANY
Userdoo
TIMELINE
6+ Months
2024-2025
TEAM
2 Designers
1 PM
2 Developers
IMPACT
✦ Commercial readiness
All four interventions were approved by the client-founder, delivering the platform to market launch
✦ Scaffolding tracking
Designed construction-specific cost visibility for equipment rental management across active sites
✦ Timeline visualization
Multi-dimensional project view covering 4 lifecycle stages with workload heatmapping
✦ Notifications
Designed a complete web system from scratch (previously mobile-only)
CHALLENGE
Years of single-user customization created chaos. The company needed a commercial product for the broader construction industry within pre-established design constraints.
The Link: Parking App MVP
0 to investor-ready prototype
ROLE
Senior Product
Designer
COMPANY
Userdoo
TIMELINE
6 weeks
2025
TEAM
2 Designers
1 PM
IMPACT
✦ Brand identity
Created a minimalist visual system for utility and tech integration
✦ Core Experience
Designed discovery, reservation, and payment flow with real-time availability
✦ Future-ready Features
Designed CarPlay and iOS Live Activities integrations, differentiating from competitors
✦ Rapid Execution
Delivered as a team of 2 in under 6 weeks
CHALLENGE
The startup had a clear vision for a parking app but zero branding, product scope, or UX strategy.
ModuLoy: White-Label Loyalty Platform
Single-brand loyalty app scaled to 14 brand adaptations across diverse industries
ROLE
Senior Product
Designer
COMPANY
Userdoo
TIMELINE
6 weeks
2025
TEAM
3 Designers
1PM
IMPACT
✦ Industry Range
Adapted platform across outdoor gear, restaurants, hardware, pet supplies, and luxury retail; each requiring distinct loyalty mechanics and content strategy
✦ Development Efficiency
Component library reduced per-brand design scope from full conceptualization to template adaptation, cutting onboarding from months to weeks
✦ Business Growth
Enabled a 9-brand holding company pitch and new partnerships
✦ Flexible System
Built a framework supporting diverse brand personalities with UX consistency
CHALLENGE
Client had a successful loyalty app for Denns BioMarkt but needed to scale across multiple brands without rebuilding the backend.
Jet Trainer Cockpit Interaction Design
Mission-critical pilot interfaces for Advanced Jet Trainer Aircraft
ROLE
Senior Product
Designer
COMPANY
Turkish Aerospace
TIMELINE
6 months
2022-2023
TEAM
1 Designer
17 sub-system team
IMPACT
✦ Safety Compliance
Achieved 100% compliance with aviation safety standards for Advanced Jet Trainer Aircraft glass cockpit systems
✦ Pilot Performance
Reduced cognitive load through optimized interface hierarchy, confirmed effective by 15+ usability sessions with aviation professionals
✦ Regulated Environment
Coordinated design across 17 sub-systems and adapted agile methodology to a high-stakes aerospace context without compromising safety
CHALLENGE
Pilots need flawless interfaces under high-stress conditions, managing complex multi-system operations. Traditional designs couldn't meet the requirements of next-generation glass cockpits.
Geospatial Technology Startup
University research scaled to a funded, revenue-generating B2B company
ROLE
Co-founder &
Product Designer
COMPANY
Geodo
TIMELINE
4+ Years
2018-2022
TEAM
Built & led
11+ over 4 years
IMPACT
✦ Funding
Secured €350K+ from government organizations and research councils over 4 years
✦ Team Scale
Built and led an international team of 11+ across design, development, and business
✦ B2B Adoption
GNSS applications adopted by surveying and mapping professionals in the utilities market
✦ Recognition
Selected for UC Berkeley Innovation Acceleration Group, YFYI Accelerator, and TUBITAK Entrepreneurship Program
CHALLENGE
Surveying and mapping professionals needed accurate, accessible GNSS solutions. Existing tools were too expensive, complex, or lacked precision.