CASE STUDIES

INTILIO: B2B CONSTRUCTION SaaS

Problem: A construction company's internal tool, shaped by years of single-user customization, has zero commercial viability. Transform it into a market-ready platform without touching the existing design system.

Outcome: Four design interventions approved by the client-founder. Platform reached commercial readiness for SME construction market launch.

READ - 5 MIN

THE LINK: PARKING APP MVP

Problem: A startup with a clear parking app vision but no brand, no defined product scope, and no UX strategy. Translate the idea into an investor-ready prototype that stands out in a crowded market.

Outcome: Complete brand identity, core UX flow, and CarPlay and iOS Live Activities integrations delivered and approved in 6 weeks. Product went from zero to a demonstrable, investor-ready prototype.

READ - 4 MIN

MODULOY: WHITE-LABEL LOYALTY PLATFORM

Problem: A successful single-brand loyalty app with no framework for scaling to other industries. Build a white-label system fast enough to win competitive pitches, cost-effective enough to sustain a new business model.

Outcome: 14 brand adaptations across diverse industries. Initial concepts directly enabled the client to pitch and win a 9-brand holding company deal.

READ - 4 MIN

RECENT ACADEMIC WORK

MASTER'S THESIS

The Question: Social platforms are optimized for engagement metrics, not meaningful connections. Can interface design for community participation foster genuine social bonds instead?

The Output: A conceptual community-first platform proposal grounded in eight design principles, synthesized from user interviews, platform analysis, and design exploration. Theoretical integration of third place theory, systems thinking, and transition design.

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SYSTEMS THINKING MAP

The Question: Design is highly visible and valued in specialty coffee from the consumer's perspective. But what does the full picture look like, and where is the industry heading?

The Output: A systems thinking map analyzing the present and future of the specialty coffee industry's relationship with design, tracing the supply chain from harvesting to consumer experience.

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STUDIO PROJECT

The Challenge: Mitigate the impact of environmental grief. Design concepts for hope and mourning in the Anthropocene, in the field of biodiversity and natural resource management.

The Outcome: A wine brand and conversation experience built around insects: the species humans fear and ignore most, yet depend on entirely. Bottle labels, conversation cards, and mobile app designed to bring people together, surface eco-grief, and reframe our relationship with the natural world through the lens of acceptance.

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DESIGNED + VIBE CODED USING FRAMER + CLAUDE BY ME ✦

CASE STUDIES

INTILIO: B2B CONSTRUCTION SaaS

Outcome: Four design interventions approved by the client-founder. Platform reached commercial readiness for SME construction market launch.

READ - 5 MIN

THE LINK: PARKING APP MVP

Problem: A startup with a clear parking app vision but no brand, no defined product scope, and no UX strategy. Translate the idea into an investor-ready prototype that stands out in a crowded market.

Outcome: Complete brand identity, core UX flow, and CarPlay and iOS Live Activities integrations delivered and approved in 6 weeks. Product went from zero to a demonstrable, investor-ready prototype.

READ - 4 MIN

MODULOY: WHITE-LABEL LOYALTY PLATFORM

Outcome: 14 brand adaptations across diverse industries. Initial concepts directly enabled the client to pitch and win a 9-brand holding company deal.

READ - 4 MIN

RECENT ACADEMIC WORK

MASTER'S THESIS

The Question: Social platforms are optimized for engagement metrics, not meaningful connections. Can interface design for community participation foster genuine social bonds instead?

VIEW DOCUMENT

SYSTEMS THINKING MAP

The Question: Design is highly visible and valued in specialty coffee from the consumer's perspective. But what does the full picture look like, and where is the industry heading?

The Output: A systems thinking map analyzing the present and future of the specialty coffee industry's relationship with design, tracing the supply chain from harvesting to consumer experience.

VIEW POSTER

STUDIO PROJECT

The Challenge: Mitigate the impact of environmental grief. Design concepts for hope and mourning in the Anthropocene, in the field of biodiversity and natural resource management.

VIEW POSTER

DESIGNED + VIBE CODED USING FRAMER + CLAUDE BY ME ✦